Diwali is almost here and millions of people around the world are celebrating the festival of light along with their friends and family. I grew up in India where Diwali at home meant delicious food, family, lights and of course fireworks. Usually between mid-October and mid-November, the festival conveniently falls on a no-moon night so the fireworks really light up the night sky. For many communities this festival symbolizes the victory of good over evil and the start of a new year. This is also the time that people distribute mithai – Indian sweets – to their loved ones to share their happiness. The Diwali season is also the time for charity and giving, and since moving to Canada both my hubby and I’ve tried hard to retain many of the traditions that we were familiar with growing up in India. At the same time we are busy creating new traditions and memories in Canada, our home.
So when I saw a company giving back to the global community at an auspicious time like Diwali I was glad to support it and help spread the word.
In the spirit of giving: “Light Up A Village”
The Western Union Company, a leader in global payment services, has committed to donating a part of each transaction during October from the United States, Canada, the United Kingdom, Kingdom of Saudi Arabia, United Arab Emirates, Malaysia, Singapore, Australia and New Zealand towards improving the life of villagers in rural India.
Disclaimer: This post has been sponsored by Western Union, Canada. As always the opinion and narrative is mine.
Last year the company raised INR 30 lakhs (C$60K) to support The Energy and Resources Institute (TERI) to “light up” 15 villages across India. This year again the company aims to electrify 15 more villages in Northern India to give them access to solar-panel powered electricity and further their social and economic development.
How To Transfer Money to India and Beyond
As a child, my mom would make delicious sweets for our friends in the neighbourhood. Today that neighbourhood has moved to Toronto, and with most of our family back in India, “Happy Diwali” is wished over the phone or via Skype, and gifts are sent by mail. Western Union has launched a new app to ease the process of sending money as Diwali gifts. This new app allows people to send money to friends and family in nearly every corner of the world. It also allows easy access to Western Union’s sophisticated physical and digital money transfer infrastructure so that it’s easy to track the progress.
In a country as diverse as Canada, where many new Canadians come from far reaches of the world I’m glad that I have options to reconnect with close friends and family. And to be able to have a positive impact on the lives of people who need it back in India – that’s a Diwali bonus!